Smart card Case Study Example | Topics and Well Written Essays - 500 words

refreshed card - Case Study ExampleThis proved to be a hindrance to the growth of the car because of the high postponement time.2. There were 4 models of the car last word fortwo pure model for $11,590 Smart fortwo Passion Coup for $13,590 Smart fortwo Passion Cabriolet for $16,590 and smart fortwo BRABUS for 17,990 (smart fortwo, 2009). The advantages of owning a Smart Car includes low price, and low expenditure on fuel. However, the disadvantage is that only 2 people advise be seated in the basic versions. The heading customers for Smart Car are the small sized-families with no or one child with low bud frig around. Those who have high travelling requirements also may recollect to buy this car. This is because of its high fuel efficiency and low price. Before purchasing the car, it should be made sure that the car follows the safety features of USA.3. In order to marketplace the product, the company conducted city-tours, introduced the concept of Smart Towers in order to bui ld the brand image. The car is marketed as a fuel-efficient, affordable stylish smart vehicle. The strategies shall be truly effective in countries such as China because of the price range, and the fuel-efficiency of the car. Road shows in the major cities will help it get focus. The company shall try to get more mileage in road shows, have celebrity endorsers and the focus shall be to highlight the high fuel-efficiency and low price range aspect of the car.4. The Smart Car which witnessed high demands during the time of launch has taken a drop in demand owing to similar launches by other companies. Various reasons can be attributed to this drop Economic slowdown Availability of more such products poor diffusion network. In order to boost the sales, the company needs to remediate its marketing and branding exercises. The company also needs to improve its distribution channels. The company shall try to include Mercedes-Benz and smart car centers in the overall distribution channel s rather than just relying on the