Btec Sport †Health Saftey and Injury Essay

Objective:- * To recognise and understand different types of injuries Types of injuries:- * Muscle strains – tears, pulls and ruptures These are caused by vigorous stretching of a muscle or tendon. In is of regular occurrence in the hamstring and calf muscles when there is failure to warm up correctly before sport. The Achilles tendon of the calf can tear completely this causes sever pain. Tear is where the muscle has been torn, Pull is where the muscle has been stretched and a Rupture is where the muscle completely breaks. We will know when we have pulled torn or strained because there will severe pain and there will be difficulty when trying to use the muscle. There may also be swelling and later on bruising. * Fractured Bones (broken) A fracture is wear the bone cracks or completely snaps. Breaking bones is painful due to the amount of blood vessels and nerves in the bones. Fractures can be categorized in two ways. A Simple Fracture – This is just where the bone cracks. A Compound Fracture – This is where the bone sticks out of the skin. There is often tenderness around the bone making it hard to use and it will most certainly swell causing it to look deformed. * Joint dislocation Dislocation is where the bone is pulled out of its original joint. It is caused by stressing the bone, commonly by violent twisting. It usually happens at all major joints such as – Shoulder, finger, thumb, elbow and ankles. The bone will be surrounded by swelling and covered in bruises and will be tender to touch. * Sprained Ligaments (over stretched ligaments) A sprain happens when a ligament or joint get overstretched and torn. Sprains occur when twisting your foot while running or other similar accidents. The sprain should be treated as a fracture if the ligament is torn because it is a lot more severe. The area of damage while be very sore and will hurt to move it or use it * Tendonitis – Tendonitis is caused by overuse of the tendons, frequently in the lower arm in the lower arm; they then become inflamed and sore/painful. This is common with sports such as tennis and golf where the tendon in the elbow is under constant use. The elbow will be very sore and it becomes almost impossible to use without difficulty. Swelling will be visible surrounding the injured tendon. * Concussion Concussion is the result of injuring your brain from taking a lot of impact to the head such as being head butted or banging your head on a hard surface, these cause the brain to rattle around the skull. Concussion is often related with unconsciousness which often follows a serious head injury. In most cases the patient will become dizzy or drowsy and become confused. In major cases there may even be memory loss. * Graze, Cuts, Burns and Bruises These are caused by falling or scraping in a sporting event. They are usually painful but not very threatening and classed as minor. However some cuts can be very deep and would require urgent attention. Bruises will be painful but will not cause any permanent or long term damage. We will be able to recognise bruises by seeing discolouration of the skin and tenderness in that area. * Spinal Injury This is an injury to the spinal column. The spinal column contains nerves and ligaments and plays a major role in our body so when damaged by impact or strain it can be potentially dangerous to move without causing further permanent damage such as paralysis. This occurs after incidents such as car crashes and falls. You will be able to tell if u have damaged your spinal cord because it will be difficult to move and will cause a lot of pain. Objective:- * To recognise illnesses/conditions that can affect sports performance * To discover the causes of injury Types of Illnesses:- * Viral Infections/Diseases Chest Infections, Colds, Flu, Sickness etc. People suffering from viral infections will often have a high temperature, be suffering from pains in the muscles making them feel weak. If someone has a viral infection such as a cold they will probably suffer with a blocked nose, fever, sore throat and frequent coughing. Viral infections cannot be cured using antibiotics, however there are products available to help relive the symptoms. * Asthma This makes a persons airways constrict making breathing difficult. Constriction is normally triggered by certain events such as allergies and temperature change. People having and ‘asthma attack’ will suffer with symptoms such as a tight chest, also they may start wheezing and be short of breath. This can be relived temporarily by using steroid sprays, one to open the airways when they feel they need it and one that should be taken daily to avoid having attacks later in the day. * Hypothermia This is where the body’s temperature drops below the normal temperature (around 36 degrees Celsius). The symptoms are usually tiredness, slurred speech and loss of coordination. In some extremities the colour and feeling can be lost in the hands and feet as the blood is being diverted away to keep the brain and heart working properly. People will generally feel better when they return to a warm environment as this will encourage the body to return to normal. Hypothermia is common with people such as mountain climber who are often exposed to cold environments for long periods of time. * Hyperthermia This is caused by exposure to high temperatures, such as being in the sun/high temperatures for long periods of time. The results of hyperthermia are that the person will be left exhausted. Headaches, tiredness and thirst are also associated. To relive these symptoms the person should drink lots of fluids, while exercising and when recovering. If the person becomes to hot they could potentially become unconscious then they would require the need of being put on a drip. * Hypoglycaemia Hypoglycaemia is caused by having low levels of glucose in the blood so enough isn’t reaching the vita places e.g. the brain. It is commonly associated with people who have type 1 diabetes. Not enough food, too much exercise, consuming too much alcohol and having too much insulin in the blood all contribute to causing hypoglycaemia. The symptoms of hypoglycaemia are confusion, shaking, paleness, hunger and in some extreme cases, unconsciousness. Eating food rich in carbohydrates can reverse these effects quite quickly The Main Causes of Injury Internally Caused * Overuse Injuries * Sudden Injuries Externally Caused * Impact Injuries * Foul Play Injuries * Equipment Injuries * Accidental Injuries Internally Caused Injuries – Direct result of the performer, no other person or factor is involved Overuse Injuries (Tennis/Golfers Elbow, Shin Splints etc.) These are caused by over training and over competing. Sudden Injuries These tend to be caused instantly because of over stretching, twisting and turning. They are commonly acknowledged with tiredness and fatigue and normally occur late on in a match. Also doing something too difficult can result in a sudden injury. Externally Caused Injuries – Caused by someone or something other than yourself Impact Injury This is and injury from being hit or hitting something. These are often the result of things like:- * An Opponent * Equipment * Playing Surface * Playing Conditions Foul Play Injuries These are normally the result of another player breaking the rules and regulations of the game. They may be unaware of the rules or may be doing it intentionally to harm. Accidental Injuries Different activities have different levels and risk and higher elements of danger. For example Footballers are less likely to gain an injury than someone playing rugby due to it being more physical. Equipment Injuries Old or unchecked/faulty equipment can result in these injuries. Equipment must be frequently maintained to avoid these occurring. These can be as simple as blisters from overuse or in the most extreme cases, even death. Prevention of Injuries * Warm up; loosen muscles for prevention of pulling muscles. * Wear the correct equipment (shin pads), wear them correctly to ensure safeness. * Know and follow the rules of the game to be able to play fair, include using officials to keep the activity under control, this way players are less likely to get injured * Check all equipment is safe and in good condition to ensure faulty equipment can’t injure you. * Don’t over compete (not doing too much exorcise) * Weather conditions- make sure the conditions are safe (not slippery, stormy etc.) 1. Preparation Before playing or participating in any sport it is vital that you train to your age and you personal fitness. Also a good knowledge and understanding of the sport you will be participating in will also reduce the amount of injuries, a good respect for the rules and regulations of the game will reduce the injuries. A warm up and warm down is essential to help reduce the amount of injuries in the game. Consider having long hair, long nails, jewellery and also the types of clothing you wear could also give you an injury. 2. Participation By according to the rules could prevent an injury, by using reckless tackles and reckless play can injure you and the opposing player. Officials have got to be consistent and fair in their decisions for the game to be fair and this could prevent someone from being injured, players must accept these decisions given by the officials. 3. Equipment For the sport which you are participating in you need to be using the specialist equipment for that specific sport and has to be in good condition, such as shin pads for football, these have to be worn. All equipment has to be in top condition because if this equipment isn’t safe and fails you could be seriously injured such as rock climbing etc. 4. Environment The area which the sport is being taken on has to be checked over for litter and unsafe objects. It has to be safe and appropriate. Also you have to check the weather conditions as this could lead the sport being potentially dangerous such as storms and windy weather. Risk Assessment 1. You are about to conduct a badminton coaching session in the sports all. * Make sure that none of the equipment is faulty. E.g. rackets have sufficient grip, nets secured correctly. * Make sure that there is no wet floor * Make sure there is no obstructions in the way of the courts 2. You are taking a year 7 group onto the field for football. * Make sure that everyone is wearing the correct protective equipment. (e.g. shin pads) * Make sure that there are no obstacles on the pitch or area where football will be played * Make sure the weather conditions are suitable for playing * Make sure that the pitch is suitable to play on by making sure its not icy or waterlogged Potential risk of playing- 1. Badminton * Fire * Falls * Foul play * Asthma attack * Hyperthermia * Slips * Lack of communication that could result in injury * Sensible behaviour * Know how to set up safe equipment 2. Football * Falls * Foul play * Asthma attack * Hyperthermia * Spinal Injury * Broken bones * Concussion * Weather conditions * Lack of communication that could result in injury * Sensible behaviour * Potholes * All spare equipment is out of the way * Posts are secured

How Does Stevenson Create Intrigue & Interest for Th E Reader

Explore how Stevenson creates a sense of intrigue and engages the reader’s interest in ‘Dr Jekyll and Mr Hyde’. Throughout this novel Stevenson consistently uses his characters to create and engage the reader’s curiosity; Utterson first stokes the mystery of Dr Jekyll and Mr Hyde when he regards to Mr Enfield; ‘Did you ever remark that door? – Enfield returning with the recital of an unusual story in which Mr Hyde is mentioned for the first time. Stevenson uses Hyde’s brutal and seemingly horrifying mentality to arrest the reader’s attention; ensuring not to give the reader to much detail so as to capture their interest and leave them hanging on the end of every unanswered question.As the story continues, Stevenson strategically places events and clues to give the reader a wider picture of the elusive Mr Hyde without giving them too much information; an example of the mystery being gradually expanded is in chapter two when Utterso n is searching for Hyde – the reader discovers that Utterson has the will of Dr Henry Jekyll in which the reader learns that Hyde is entitled to Henry Jekyll’s inheritance and that he is allowed to pass freely in and out of Jekyll’s house; the will and Jekyll’s trust in Hyde being used in order to establish a link between the both of them.In chapter four the reader learns that Hyde has murdered Sir Danvers Carew; a man of high status, giving us further insight into Hyde’s true and careless nature and awarding the reader with a further link between Hyde and Jekyll.When the reader discovers in chapter five that Dr Jekyll has forged a letter for Mr Hyde it is important to note that Stevenson is constantly challenging the reader as to why Jekyll and Hyde are connected since the two are classed in different ranks of society; Jekyll was a respected doctor whom was described as a ‘large, well-made, smooth-faced man of fifty’ with every mark o f capacity and kindness’ who lived in a ‘square of ancient, handsome houses’ whereas Hyde is hated by many and was ‘pale and dwarfish, he gave an impression of deformity without any nameable malformation’ who lived in ‘the dismal quarter of Soho’ ‘with its muddy ways, and slatternly passages’ – it’s a wonder to the reader what Jekyll saw in the lower class Hyde. Stevenson creates Dr Jekyll in contrast to Mr Hyde using vivid yet entirely opposite descriptions of the two men to create an interesting dynamic within the novel; challenging the reader as to whether the lower and higher class people within Victorian society can walk on an equal level. In the final two hapters Stevenson reveals to the reader that Henry Jekyll has been manipulating science in such a way that, using ‘unscientific balderdash’, he has split the human conscience; the good side of the conscience being Dr Jekyll and the evil side of the conscience being Mr Hyde – the reader is horrified that science has been used in such a way but the shock of the novel is stimulating and has been written in such a way that the raw brutality of the story gives the reader a thrill. The way in which Stevenson intrigues the reader is mainly down to the way in which he withholds and presents particular details from the reader so that through the novel they can only accumulate a shaded judgement of ‘The Strange Case of Dr Jekyll and Mr Hyde’ and that only in the final chapters, when every clue is given a meaning, can they truly understand Dr Jekyll’s true nature; it is in this way that Stevenson induces excitement, curiosity and mystery into his novel and creates an outstanding air of intrigue and interest.

Compare and Contrast Essay Example | Topics and Well Written Essays - 500 words

Compare and Contrast - Essay Example Facebook and Google, two of the IT big companies that have considered investing in the UK, admitted to the PM that it would have been difficult for them to have started their companies in the UK because of its stringent IP laws. Aside from the fair-use provision, UK is also considering eliminating some of the present provisions of its copyright laws that present an unfriendly barrier to internet-based businesses (BBC Mobile 2010). The fair use doctrine that PM Cameron referred to is set out under ss. 107 to 118 of the US Copyright Law or Title 17 of the US Code. This doctrine presents an exception to the exclusive right of copyright owners to reproduce their respective work covered by the Copyright Law. These excepted circumstances usually cover activities such as â€Å"criticism, comment, news reporting, teaching, scholarship, and research† (The Library of Congress). However, the US Copyright Law provides more room for infringement exceptions because unlike the UK law, it doe s not enumerate the circumstances under which the infringement is allowed, but rather provides a generally worded four-factor test for the courts to determine the infringement exceptions.

The Watergate Scandal Essay Example | Topics and Well Written Essays - 1000 words

The Watergate Scandal - Essay Example Soon things got worse forcing President Nixon to step down from office as President of the United States. Apart from resignation of President Nixon on August 1972, the scandal also led to the indictment, trial and imprisonment of 43 accomplices most of whom were administration official of President Nixon2. This paper will explore the Watergate Scandal from the buildup, the scandal, the end, and the aftermath. The Watergate scandal is said to have originated from the hostile political environment of the 1960s general elections3. This is attributed to the fact that by 1972 when President Richard Nixon was seeking for his reelection as president of the United States as republican candidate, the country was already deeply divided internally as a result of the Vietnam War of 1955to 1975. Because of the harsh political environment, Nixon and his henchmen found it prudent to employ forceful campaign tactics in order to be able to sabotage his opponent, particularly his challenger Gerald For d, the then democratic candidate4. The aggressive campaign strategies used by Nixon and his advisers included what later emerged as an illegal spying. This is after the evidence gathered at the scene revealed that some member of Nixon’s re-election committee (CREEP) broke into Watergate building, the headquarters of the Democratic National Committee on May 1972 stealing copies of confidential documents and then bugged the phones in the office. Mark Feldstein reveals that despite having stolen the DNC’s top-secret document, the wiretaps stolen could not work properly forcing the burglars to return to Watergate headquarters on 17 June of the same year.5 However, this time round the burglars came with new microphone, but before they could break in, one of the security guard called Frank Willis saw a piece of tape wrapped on the locker of the door leading into the stairwell. Willis quickly removed the tape oblivious of water was happening. However, since he suspected that something was a mess, he rushed to the telephone and called the Metropolitan Police who came to Watergate few minutes later and began conducting a thorough search in the building6. It is then that the police realized that all the doors leading to stairwell of the sixth floor had been taped in a similar manner7. Investigation also revealed that the Democratic National Committee had rented the entire sixth floor. The police officers then began moving from one office to the next in the entire sixth floor with arsenals drawn8. No soon had they entered the offices Stanley Grieg, of Deputy Party Chairman than a man came out from his hiding place and surrendered to the officers pleading not to be shot. Subsequent searches led to the arrest of five men in the offices all wearing surgical gloves and business suits. A team of investigators learnt that the main purpose for the break-in by the burglars was to bug Lawrence O’Brien, the DNC chairman’s offices and get files related t o their campaign strategy that might help republicans in the forthcoming presidential elections9. Investigators also found out that the burglars had all booked suits fictitiously at the Watergate Hotel. The police officers also conducted a search in their rooms and in DNC offices in which $5,000 numbered as $100 bills was found plus

Project as an Intern at a Design Film Essay Example | Topics and Well Written Essays - 2500 words

Project as an Intern at a Design Film - Essay Example This all depended on appropriate time scale, enough budget allocation and good client communication, since the work of a designer is turning a concept into reality. In the long run the design processes included experimental, routine and fashion designs. Another key is the assembly of the client team which gave an outline of factors to be considered when hiring personnel in the business, which resulted in overcoming the cultural and operational differences experienced. The last key is the briefing process, which defined the project objectives, specific business opportunities to be realized and the scope for creating opportunities for the firm. Shortlisting of qualified design consultants was paramount as their main function in the business was to provide professional design solutions so that the client needs are met. Appointed design consultants were to specifically give shape to responses made by the clients. They provided polished design criteria for projects which comprised of gene ral overview of the project, intellectual, functional, technical and accommodation design criteria’s. ... Introduction to Finance Every business is formed on a strong financial base for it to properly carry out its operations of making profits. Most of the spheres affected by the financial principles of the design firm were contract management, administration of contracts, resourcing, budget and cost planning. The module, introduction to finance introduced the basic corporate and personal finance concepts, the time value for money, financial markets, shares and bonds, financial risk and return, ways of raising money and elements of investment. In addition the major components of finance included institutions and markets under which there were banks and other financial institutions, and the Federal Reserve System fell (Melicher and Norton 115). Finally, financial management comprised of business organization, financial analysis and long term financial planning, managing working capital and capital budgeting analysis. These principles served as the foundation of finance relating to the des ign business during my internship. Through financial analysis: the differences between manager and stakeholders are identified, time value of money, and higher returns were realized by taking more risks as the diversification of interests reduced risks. The design business had a financial system where the financial capital flowed with the aid of markets, intermediaries and regulation from savings to investments in the economy (Melicher and Norton 328). Melicher and Norton (251) argue that money markets are where the debt securities maturing within one year or less are traded while the capital markets are debt securities that mature longer than one year are traded. The major types of financial

Modern Terrorism Essay Example | Topics and Well Written Essays - 2000 words

Modern Terrorism - Essay Example Tactics of terrorism, on the other hand, are said to predate even the historical genesis of the name, and have been in use for ages. That said, there is also some consensus that when one talks about modern terrorism, one talks about something that seems to have no precedent in history, and is therefore something that is totally new. True, the ends from the past and as they are now pursued by modern terrorists are the same, and that is to achieve destabilization and to be able to make gains in the political sphere at the expense of innocent lives lost. On the other hand, what makes modern terrorism different from older forms of terrorism is a set of characteristics peculiar to the modern age. This set of characteristics include the ability of terrorists to access technologies that are advanced in their capabilities to destroy while evading detection; the means available to instantly relay messages to the general public, such as the use of Internet technologies, social media, and tradi tional TV media; and the mobile aspects of terrorism that allows for the rapid execution of terroristic acts started somewhere else and ignited finally at destinations of world significance, such as the major world cities. The communication aspect is aided by the technological developments in communication and in the use of the Internet to propagate the terroristic message very quickly, thus aiding in the quick achievement of terroristic goals. Communication is said to have ever been a vital aspect of the terrorists work, and modern communication technologies mark a new phase in terrorism that is thoroughly identified with its modern form. Then too, advances in modern transportation and modern weapons technologies further add to the new and immense powers of modern terrorists to sow terror and achieve their aims via means that will keep eluding the authorities. One can say moreover that a fourth aspect of modern terrorism is this quality of

Role of magazines in the 21st century and how has their form changed Essay

Role of magazines in the 21st century and how has their form changed physically and has this involved a change in the content of perfect beauty - Essay Example American women responded well to the idea of readymade clothing. The ready to wear industry flourished with the help of fashion advertising. Evolution of the fashion saw the change of the concept of "perfect beauty" from the simple innocent look to the exposure of much skin. Other online fashion magazines like the Dwell and Martha Stewart were introduced whose concept of â€Å"ultimate beauty† was majored on body features, the slim and trim hipped-woman. As opposed to the audience in vogue and Haper’s bazar, who are mostly conservative in nature, theirs was a revolutionary woman who exposed most of her skin. Evolution of the fashion in America took many shapes as many designers resulted to designing different types of clothes. Givenchy dressed Audrey Hepburn; her fashion presented the feeling of taller, high, covering high top-knots, long legs, small, midriffs, pretty legs and exquisite clothes. This fashion sense revolutionized to Pierre cardin who exemplified fashion in the school girl look which depicted the perfect young girl look that was simple and portraying the feminine figure. Later, Courreges presented the futuristic ‘space-age ‘collection which had suits, dresses and trousers which were more sculpted as opposed to being sewn. This presented the sophisticated look of the mid-sixties. American designers started designed topless bathing suit which was known as the monobikini and the following year he designed lingerie and consequently seamless dresses. This fashion special influence was the exposure of much skin. The introduction of the internet and the Web 2.0 has enabled many people to share information faster and also share their photographs. This has made many photos of celebrities to be available for copying and enumeration. Such information is shared in different social media like twitter and Instagram. The fashion sense from 2003 and 2013 has changed very much with more

A research paper on stem cell research legislation

A on stem cell legislation - Research Paper Example Stem cell research is a discipline that is involved in the study of the uses, utilizations and applications of the stem cell, a type of cell that can develop into any form of specialized cell that can help save a particular body function by replenishing the supply of the said cell. Due to the fact that the said concept has the potential capacity to save many lives, a continuous discipline is dedicated for the advocacy, research and development. At the same time, due to the involvement of human health and welfare in the study, strict and structured guidelines were established and continuously being updated to be able to ensure that the components of stem cell research adheres to bioethics and legislations (Atala, Lanza, and Thomson, 2010, p.1123). The paper is aimed to present an overview of the meaning of Stem Cell Research with the focus on the Stem Cell Research Legislation and other related legal issues. Included in the topics discussed in the paper are the history of Stem Cell Re search Legislation in the United States and the comparative analysis of the policies in the U.S. with the rest of the world. In addition, the presentation of the current legislative state of affairs in the country is also considered as an important part of the study undertaken. For the future view on the legal policies, provisions, and laws specifically in terms of the applications of stem cells. One of the manners by which the said objectives are achieved is through the presentation and discussion of sample research results related to the legislation of Stem Cell Research. ... In August 2000, although the US NIH established guidelines that limit the research to existing cell lines, it had not been employed due to the influence of the President in the content of the guidelines. Due to the need for an established set of rules and guidelines, the cooperation of the different organizations and authorities on the discipline has been undertaken. Contributions were made by the Chief Medical Officer’s Expert Group in Great Britain, private ethics boards in Geron Corporation, Advanced Cell Technology in US, committees of the National Research Council, and the International Society for Stem Cell Research (Atala, Lanza, and Thomson, 2010, p.1123). Even through the continuing controversies regarding the sources of the heS cells, the stem cell research continued. This is the second stage of the stem cell research discipline which can be described to be beyond the embryo. This can be attributed to the fact that there had been two (2) developments in the field. Th e first is the human induced pluripotent stem (iPS) cells which are dermal fibroblasts which had been altered through genetic engineering to behave as heS cells. Another is related to the stance of Obama administration regarding the heS cell research. Prior to his administration, the main focus is the decision to continue or halt the research. On the other hand, he focused on the â€Å"how† of the research process. In this case, it can be considered that he already accepted the continuation of the stem cell research but it should be based on the legislations established by the authorities, both in the administration and in the medical field (Hyun, 2010, p.71). Views and Provisions The Stem Cell Research Legislation in the United States

Discussion Dynamic Essay Example | Topics and Well Written Essays - 250 words

Discussion Dynamic - Essay Example The management ha s three elements thus, strategic analysis, strategic choice stage and the strategic implementation stage. Strategic management focuses on the efficiency of the organization with provisions of consistency, rationality, and flexibility (Spector, 2013). Motivation is influenced primarily by the disincentives and perceived incentives. This contributes to desirability to implement an intervention. Motivation may be both organizational or individual based and narrows down to the implemented intervention. It includes anticipated outcome, collective expectations, and the pressure for change (Pathak, 2010). Capacity of an organization is attributed to maintaining an organization’s functions such as effective leadership and sufficient staffing and connecting with the community. This includes current infrastructure, processes of the organization and culture of the organization. The capacity is linked to whether the organization is able to implement the interventions (Øystein, 2009). The capacities needed to facilitate intervention include technical, fiscal conditions and the human. These are necessary for successful implementation of an intervention that has quality and future. Every new policy and practice has its skills and the required knowledge needed for quality implementation. Similarly, the organization’s readiness for implementation of any program is expressed as R=MC2 (Lewis, 2011). The implication of this is that when one component nears zero, then it is a multiplicative relationship and it is assumed that the organization is not ready for the implementation of the

Understand how to safeguard the well being of children Essay Example for Free

Understand how to safeguard the well being of children Essay Issues Risks Possible Consequences Being Online 1. Cyber-bullyingChildren may receive texts or emails that make them feel sad, embarrassed, upset, depressed or afraid. This could be damaging to the child’s self-esteem and psychological well-being 2. GroomingUsed by child sex offenders with the goal of obtaining sexual contact. 3. Confidential informationCould inadvertently give out personal information such as address, school attended or bank or credit card details, resulting in fraud or worse still an attempted abduction. Issues Risks Possible Consequences Mobile phone 1. Who is child talking to?Very hard to know who your child has contact with and the content of any conversation 2. Explicit materialPhotos and explicit content either from texting or talking resulting in inappropriate behaviour. 3. Mobile phone theft/crime Expensive mobile phone handsets are desirable items, and so unfortunately are at risk from theft. Children and young people may be particularly vulnerable to such crime. Area Ways of reducing risk Social networking1.Restrict access to social networking sites. Most social networking sites have age limits so make sure they adhere to this. Talk to the children/young people about predators about never talking to strangers, meeting them etc. Internet use. Monitor children’s online activity and block site’s that are inappropriate and limit the amount of time the child/young person spends online. 2.Encourage children/young people to talk to you about things that might be happening on-line and guide them in the right direction. This will help them to recognise the dangers that could develop Buying online1.There is a risk of others hacking into your computer to get your identity this can be minimised by a firewall. A firewall can help by preventing hackers or malicious software from gaining  access to your information. There is a risk to young persons of fraud (your card details being used by an unauthorised users) whilst buying online. This can be prevented by using a secure payment system (PayPal), this enables you to buy from multi online shops and pay using one account set up by PayPal. Using a mobile phone. A risk of them being attacked if they have expensive phones . Buy a cheap pay as you go phone for them to use at school or clubs this will minimise the risk and still allow the child/young person to have access to a phone. There is a risk to their health by means of cancer/tumour, they can reduce the risk by using landline phones, hands free, loud speakers or blue tooth. If the phone is held a few inches away from the ear or less time made on phone calls perhaps use text messages instead of ringing a friend, this can make a difference.

Ugandan Poverty Reduction Strategy Paper (PRSP)

Ugandan Poverty Reduction Strategy Paper (PRSP) A social analysis of the current Ugandan poverty reduction strategy paper (PRSP), known as the poverty eradication action plan (PEAP, 2004/5-2007/8) Introduction Uganda, with the help of a number of international organisations, has created a poverty reduction plan known as the PEAP. This project began in 1995, but came intro fruition around 1997. The goal of the PEAP is to reduce poverty from 44% in 1997 to 10% in 2017 (World Bank Group, 2008). This policy was created in order for Uganda to be eligible for financial aid from the World Bank and IMF under the Highly Indebted Poor Countries (HIPC) initiative (Gariyo, 2001, p. 2). The aim of this essay is to critically examine the recent progress of the PEAP from the relevant documents. This includes examining the PEAP itself from 2004/5-2007/8 as well as look at the poverty assessment projects that have been taking place. The three main issues in this subject are how the plan deals with the concept of poverty, how the poverty assessments are reflected in the PEAP, and the way in which the PEAP has addressed gender issues amongst the poor in Uganda. The objective is to provide a critical analysis of the current situation within Uganda with regards to PEAP, and how effective this plan has been at reducing poverty. Concept of Poverty in the PEAP The concept of poverty within the PEAP has changed since its initial introduction. The original drafts of the plan were focused upon state-led rural development. The plan was then revised and it was decided to concentrate more on social issues. The PEAP plan looks at poverty as primarily being about the issues of economic development, business competitiveness and market growth (Uganda Ministry of Finance, Planning and Economic Development., 2005, p. 16). The main measures of poverty within the PEAP are household expenditure and income, and when this falls below a certain level a person or family is considered poor. This poverty line is quite simplistic, but also absolute, as it represents the level needed to secure basic food and other needs. The gap between incomes is also measured to look at inequality within society (Uganda Ministry of Finance, Planning and Economic Development., 2005, p. 38). The poor in Uganda are also identified as those who have problems of regional inequality, with those in the North and rural areas being worse off than those in the Central and urban areas. The study also identified that female-head households of widowed or absent husband families are poorer. The issue is whether or not this definition of poverty is accurate or correct for the region, as this will obviously affect the success of the policies. Targeting the wrong groups of people or introducing measures that do not really address the issues of poverty in Uganda will not reduce real poverty. There are those that argue just taking into account consumption and income is not enough to determine poverty and that basic needs and rights need to be taken into account (Kingdon and Knight, 2004, pp. 1-3). However, the situation in Uganda means that the issue of consumption equates to the provision of basic needs. There is a definite cut off between consumption and being able to afford basic food and other amenities. In this case, the measure of income and consumption is adequate. However, the factor that is not taken into account as much within the PEAP seems to security. This is often more of a subjective view than something that can be identified with quantitative data. The security of people within society and their feelings about their situations are crucial to their ability to move out of poverty and improve their lives. The problem with the PEAP view of poverty is that it is perhaps too narrow with regards to the full view of poverty. Whilst it includes issues of consumptio n and income and indeed social functionality, it leaves out some of the elements of security. It could be argued that the appeal to empowerment for women and other people is to do with feelings and security, but perhaps it is not enough (Uganda Ministry of Finance, Planning and Economic Development., 2005, p. 55). The results of the study seem to suggest as such. Whilst economic growth has improved and poverty head count has been reduced since 1997, the factors of inequality have risen since 2003. In the North the affects of the PEAP policy have been limited because of a lack of security regarding land and the ability for people to move into new industries easily. Therefore, it can be said that whilst the income and consumption indicators of poverty have improved, it is not certain whether this has actually alleviated poverty because the issues of security and the opinions of the poor seemingly have not been taken into account fully. However, more about this will be discussed in the next section – looking at how the poverty analysis is involved within the PEAP. The ana lysis PPA will be crucial as to whether or not the lack of emphasis on well-being has altered the effectiveness of the PEAP. There is some evidence however to support this less complex and subjective analysis of the status of poverty in Uganda. McGee (2004, pp. 517-521) showed that contradictions and arguments with regards to what is exactly happening to poverty in Uganda is unhelpful. Instead, a less oppositional approach is better, with a focus on the income and consumption of those in Uganda. This may not be the most accurate measure of poverty, but it is an effective and productive way to produce policies that will have a positive impact on the economy and therefore alleviate poverty. However, poverty assessments carried out as part of the World Bank strategy have shown that many of these assessments, including those of Uganda, put too much emphasis on increasing income and investment. These policies are weak in addressing the real causes of poverty such as social inequality, and ignore issues of politics and history. Therefore, it must be said that whilst Uganda is one of the more thorough nations with regards to its assessments, it still lacks a subjective view and focuses too much on income issues rather than looking at the root causes of poverty (Hammer, Pyatt and White, 1999, pp. 819-821). Despite this and the concerns that too much emphasis on investment and improved income will not result in a reduction in poverty, the results initially seem good. A study by Nkusu (2004) shows that an emphasis on investment, aid and income factors has led to a much healthier economy and structural reforms that have reduced poverty overall. However, it is still unclear as to weather these policies are taking into account the results shown in the participatory poverty analysis. The next section will examine how the PEAP uses these analyses within its policies, and how effective this usage is. Participatory poverty analysis in the PEAP It seems that whilst the original PEAP was endorsed and approved by the IMS for its effectiveness at sticking to the principles of participation, in recent years the plan has somewhat moved away from the original focus (Canagarajah and van Diesen, 2006, pp. 663-666). The World Bank and IMF understand the need to listen to the poor and their needs in order to solve problems of poverty. Without this, the root causes of poverty will not be found and despite economic growth the average poor person will not be better off as the rich will gain. The problem is not so much with the Ugandan policies but the limits put upon them by the World Bank and IMF. In order for these poor countries to receive the financial aid they need to progress, they must meet certain criteria for economic reforms set out by the IMF and World Bank. However, this essentially means the countries like Uganda have little say in the policies that need to be created in order for them to improve their economy. Therefore, the suggestion by the IMF and World Bank to listen to the poor is misleading. They have suggested this method in order to deflect attention from their conditions imposed on financial aid. This means that the participation of people in Uganda in the forming of policies is reduced, because the government must limit the information they are exposed to in order to make sure the policies are put in place to get aid and promote growth. This makes it harder for Uganda to listen to its people regarding policies that they would like to see to improve their living conditions (Rowden and Irama, 2004). The problem with these policies as outlined in the household surveys is that economic growth is not being shared amongst the people who need it, and instead poverty is increasing. The poverty rate is increasing because the economic growth in Uganda at this point favours the richer people and international community, thanks to the biased policies needed to get funding from the IMF and World Bank (Economic Policy Research Centre – Makerere University, 2003). There are some indications that the people within Uganda are being listened to when possible. Findings looking at groups of poor children in Uganda found that measures looking at just income and consumption were not enough, and so other methods were taken into consideration by asking those who were poor (UNESCO., 2005). The poverty assessment reports however show that despite the focus of the PEAP on economic growth, this is not the reason for increase poverty in Uganda. The poverty status report in 2003 shows that despite economic growth, people still remain below the poverty line. The main reasons for this are unequal economic growth, and a lack of security in areas such as Northern Uganda (Uganda Ministry of Finance, Planning and Economic Development 2003a, pp. 147-149). Whilst these issues are identified in the PEAP, the main focus of policy is still on economic growth, because this is the only way the economy can be improved through financial aid. However, there are areas within the poverty assessment reports that are being utilised by the PEAP. One of these areas is healthcare, which in the assessment reports is identified as a key area that leads to poverty, and that the more people that are poor the more that will need to be spent to maintain people’s health (Uganda Ministry of Finance, Planning and Economic Development 2002, pp. 101-105). The original poverty assessment report identified similar problems including issues of district divide, and the obstacles for people trying to improving their own lives (Uganda Ministry of Finance, Planning and Economic Development 2000). The PEAP looks at some of these issues and puts policies in place to address, particularly with regards to health. The PEAP has made an effort to focus on preventive measures of health care so that the poorest members of society have greater access to services so that they can be more productive (Uganda Ministry of Finance, Planning and Economic Development, 2005, pp. 163-165). Despite this, the conclusions of the PEAP stick mainly to issues of economic growth rather than social problems. It is true that during the 1990s high economic growth resulted in a reduction in the amount of people under the poverty line. However, as the country has improved its services, the further economic growth has been hampered by the limits of policies demanded by the IMF and World Bank in order to meet aid conditions. This means the economic growth has been a means towards an end of gaining aid to increase growth rather than simply looking at the social factors affecting the poor (Uganda Ministry of Finance, Planning and Economic Development, 2005, pp. 211.213). Gender Analysis in the PEAP Another issue that needs to be addressed is whether or not the PEAP is addressing issues of gender effectively. Gender is clearly a big issue in a country where female-run families are worse off than male-led families due to lack of opportunities and rights for women to improve their economic status. Initial findings suggest that although the poverty participation process involves looking at those who are marginalised within society due to gender or other issues, the analyses do not effectively discuss gender issues (Wordofa, 2004, pp. 68-71). A study by Zuckerman and Garrett (2003) found that many of these poverty assessment reports in various developing countries only addressed gender issues in a superficial manner. Uganda in fact would not use gendered participation within its original report research but would then try to aggregate gender back into the policies later on. This tactic results in policies that do not accurately address the true concerns and issues associated with gender in Uganda in terms of poverty (Zuckerman, and Garrett, 2003, pp. 6, 12). Common examples of this are looking at different households in terms of age, but not reflecting differences in consumption levels according to gender. This is particularly damaging for a country like Uganda where some of the poorest members of society are women. This means despite good economic growth, the needs of many of the poorest are not being dealt with. As Whitehead and Lockwood (1999, p. 14) show, the way in which the Uganda PEAP deals with women’s issues is very superficial. There is a section regarding women, but it is not linked into the rest of the policies in general making it an isolated and superfluous section of the document. However, this study was conducted in 1999 and since then the reports have been looked at more closely, with more emphasis on gender issues. Despite this, there still remains a level of isolation between these findings and the policies as a whole. Zuckerman (2002) shows that there is some progress being made with regards to this, and those early failings have been dealt with in some ways. The reports now have women actively participating in order to form policies that will help get them out of poverty. However, it is still shown that despite this participation, the gendered participation has not filtered through to the policies in the PEAP as a whole. The problem is that these views from different genders are then generalised when added to policy, and therefore have little effect on gender differences. If this participation is to work then there needs to be a greater effort to make distinct policies to address gender differences rather than re-aggregating into a generalised whole. Conclusion The Ugandan PEAP has certainly been one of the most successful of these types of poverty reduction scheme in terms of reducing the poverty indicators of poor income and high levels of consumption to income. This has meant that overall the economy is doing better in Uganda, and people have higher incomes than before. This however is too simple a definition of poverty, and other factors such as the feelings and well-being of the poor, security issues and social structures need to be taken into account. The PEAP has improved since its inception in the 1990’s in terms of recognising these issues, but the core policies have changed very little. The main focus of the PEAP is still to improve economic growth, for two main reasons. Firstly because this was a successful policy throughout the 1990’s in helping to reduce overall poverty, and secondly because such economic policies are required by the IMF and World Bank in order to Uganda to receive the aid it needs to progress. The improvements in participation have meant that PEAP documents now address issues of gender and empowerment. However, these issues are addressed in a superficial way and the voices of marginalised are not affecting policy change. This means that despite continued economic growth, the wealth divide has increased and the percentage of people in poverty has increased in recent years. The policies are helping those who are better off to increase their wealth rather than improving the opportunities for the poorest members of society. As pointed out in reports, the country is reaching its targets with regards to alleviating poverty in economic growth terms and structural reforms (Uganda Ministry of Finance, Planning and Economic Development, 2003b). However, these targets are not reducing overall poverty because they are allowing the participation in policy making of marginalised groups. The chronically poor who need the most help most likely to stay poor, supporting the claim that these policies of economic growth are not helping reduce poverty in Uganda (Okidi, and Mugambe, 2002, pp. 2-4). Bibliography Canagarajah, S., and van Diesen, A., 2006. The Poverty Reduction Strategy Approach Six Years On: An Examination of Principles and Practice in Uganda. Development Policy Review, 24(6), pp. 647-667. Economic Policy Research Centre – Makerere University., 2003. Reports on Socio Economics and Labour Force. Uganda Bureau of Statistics. Available at: http://www.ubos.org/onlinefiles/uploads/ubos/survey%20documentation/unhsii/survey0/outputInformation/reports.html Gariyo, Z., 2001. Civil Society and Global Finance in Africa: The PRSP Process in Uganda. In Civil Society and Global Finance edited by Jan Scholte et al, 2001. Kingdon, G.G., and Knight, J., 2004. Subjective well-being poverty versus income poverty and capabilities poverty?. Global Policy Research Group. Available at: http://www.gprg.org/pubs/workingpapers/pdfs/gprg-wps-003.pdf Nakamatte, N., et al., 2002. UPPAP – Kimwanyi Site Report. Available at: http://www.finance.go.ug/docs/Kimwanyi%20site%20report%20Final%20Draft.pdf Nkusu, M., 2004. Financing Ugandas Poverty Reduction Strategy: Is Aid Causing More Pain Than Gain?. IMF Working Papers, 04/170. Okidi, J.A., and Mugambe, G.K., 2002. An Overview of Chronic Poverty and Development Policy in Uganda. Economic Policy Research Centre, Uganda. Available at: http://www.chronicpoverty.org/pdfs/11Okidi_Mugambe.pdf Rowden, R., and Irama, J.O., 2004. Rethinking Participation: Questions for Civil Society about the Limits of Participation in PRSPs. Civil Society Observer, 1(2), April 2004. Available at: http://www.actionaidusa.org/images/rethinking_participation_april04.pdf Uganda Ministry of Finance, Planning and Economic Development., 2000. Uganda Participatory Poverty Assessment Process. Available at: http://www.w1.co.ug/uppap/docs/National%20Report%20New%20Edition.pdf Uganda Ministry of Finance, Planning and Economic Development., 2002. Uganda Participatory Poverty Assessment Process – Deepening the Understanding of Poverty. Available at: http://www.w1.co.ug/uppap/docs/NationalRpt.pdf Uganda Ministry of Finance, Planning and Economic Development., 2003a. Uganda Poverty Status Report. Available at: http://www.imf.org/external/pubs/ft/scr/2003/cr03301.pdf Uganda Ministry of Finance, Planning and Economic Development., 2003b. Uganda’s Progress in Attaining the PEAP Targets in the Context of the Millennium Development Goals Background Paper for The Consultative Group Meeting. Available at: http://siteresources.worldbank.org/UGANDAEXTN/Resources/CG_2003_GoU_PEAP_targets.pdf Uganda Ministry of Finance, Planning and Economic Development., 2005. Uganda: Poverty Reduction Strategy Paper Poverty Eradication Action Plan (2004/5-2007/8). International Monetary Fund, August 2005. Available at: http://www.finance.go.ug/docs/PEAP%202005%20Apr.pdf UNESCO., 2005. Children in abject poverty in Uganda: A study of criteria and status of those in and out of school in selected districts in Uganda. Available at: http://unesdoc.unesco.org/images/0014/001414/141482e.pdf Whitehead, A., and Lockwood, M., 1999. Gender in the World Bank’s Poverty Assessments: Six Case Studies from Sub-Saharan Africa. United Nations Research Institute for Social Development (UNRISD), Discussion Paper, 99 (June 1999). Wordofa, D., 2004. Poverty-reduction policy responses to gender and social diversity in Uganda. Gender and Development, 12(1), pp. 68-74. World Bank Group., 2008. Poverty Reduction Strategy Papers (PRSP). (Online). Available at: http://go.worldbank.org/KG9Q84BQE0 (Accessed 30th June 2008). Zuckerman, E., 2002. ‘Engendering’ Poverty Reduction Strategy Papers (PRSPs): the issues and the challenges. Gender and Development, 10(3). Available at: http://www.genderaction.org/images/Oxfam%20GenderDevt%20Journal%20Article-EZ%20PRSPs.pdf Zuckerman, E., and Garrett, A., 2003. Do Poverty Reduction Strategy Papers (PRSPs) address gender? A gender audit of 2002 PRSPs The relative success of PRSPs to address gender. Southern African Regional Poverty Network, 2002. Available at: http://www.eldis.org/go/display/?id=13395type=Document

Expressionism: Van Goughs Starry Night Essay -- essays research paper

During the Modern Era of the late 19th century and the early 20th century, many artists were turning away from the idea of painting realistic images. Photography, having just been developed for public use a few decades earlier, made artists of the day focus less on painting as an precise copy of what is seen, as had been done for centuries. Since the Middle Ages, most artists painted exact representations of life. Starting in the late 1800s, though, many artists were starting to embrace the theory of art as an impression of what is seen. Impressionism, the art movement that began in the 1870s in France, was the first real development of this new concept of painting. Impressionists, such as Claude Monet, sought to put on canvas how they saw light and nature. Unlike the artists from centuries before, the Impressionists were not interested in painting images of nobility or religion; instead they focused more on painting ordinary people and nature. Post-Impressionism, which occurred abo ut a decade later, still used similar subject matter, however, focused more on the structure and form of the subject while still portraying the impressions of light and atmosphere on the subjects and its surroundings.   Ã‚  Ã‚  Ã‚  Ã‚  One of these Post-Impressionists was the Dutch artist, Vincent van Gogh. Van Gogh believed that art was a form of expression. Painting was an emotional and spiritual experience for him. He painted not only how he interpreted his surroundings, but his sen...

Schizophrenia: Reality Distorted Essay -- Biology Essays Research Pape

Schizophrenia: Reality Distorted Insanity, then, is inordinate or irregular, or impaired action of the mind, of the instincts, sentiments, intellectual, or perceptive powers, depending upon and produced by an organic change in the brain. ---W.A.F. Browne, MD, 18371 Schizophrenia is considered a disease of the brain, a physical disorder that, thanks to modern technology, is able to be visualized. Schizophrenia, along with other diseases of the brain, such as Parkinson's, Alzheimer's, and multiple sclerosis, are all brain diseases which alter both functionality and structure of the brain. Schizophrenia has been called a cruel disease, one that impairs life greatly in a degenerative fashion, altering emotions and various abilities greatly. This unfortunate disease is quite common, effecting about one to two percent of the World's population. About two to four percent of the population suffer from less severe yet still debilitating and disturbing schizophrenic-like symptoms. An estimated sixty five billion a dollars per year is spent on this disorder in the United States.(2) It is estimated that over two million Americans suffer from schizophrenia in their lifetime.. There is a definite biological basis for this disease, although it is not totally understood. For a long time schizophrenia was a mystery to doctors and scientists. Virtually any patient with a psychological disorder used to be placed under the expansive umbrella that defined the disease. Poor parenting was a misleading, early excuse for the troubles caused by what is now known to be substantially based in genetics. The most current idea of origin is that this disorder occurs during the crucial beginning months of life, those spent within the womb. Neither ... ... from it and their friends and family. Internet Sources 1) a href=http://www.schizophrenia.com/newsletter/buckets/intro.html 2) a href= http://www.powerpak.com/ce/PsychDisorders/lesson.htm 3) http://www.schizophrenia.com/ami/diagnosis/nbd%20intro.html 4) http://www.powerpak.com/ce/PsychDisorders/lesson.htm 5) http://www.schizophrenia.com,/newsletter/1296/1296usnews.htm 6) http://www.nejm.org/content/1999/0340/0008/0645.asp 7) http://www.powerpak.com/ce/PsychDisorders/lesson.htm 8) Goodman&Gilman's CD-Rom The Pharmacological Basis of Therapeutics, 9th edition 9) http://www.schizophrenia.com/newsletter/buckets/hypo.html 10) http://www.powerpak.com/ce/PsychDisorders/lesson.htm 11) http://www.schizophrenia.com/newsletter/buckets/intro.html 12) Goodman&Gilman's CD-Rom The Pharmacological Basis of Therapeutics, 9th edition

Atherosclerosis: The Silent Killer Essay examples -- essays research p

Atherosclerosis: The Silent Killer Atherosclerosis is one of a group of health problems that define coronary artery disease, oftentimes referred to as heart disease. Atherosclerosis is the leading cause of heart disease in the United States. The following is the definition provided by the American Heart Association: Atherosclerosis (ath"er-o-skleh-RO'sis) comes from the Greek words athero (meaning gruel or paste) and sclerosis (hardness). It's the name of the process in which deposits of fatty substances, cholesterol, cellular waste products, calcium and other substances build up in the inner lining of an artery. This buildup is called plaque. It usually affects large and medium-sized arteries. Some hardening of arteries often occurs when people grow older (AHA, 2005). Atherosclerosis is different from Arteriosclerosis, though the two are oftentimes concurrently present as a result of heart disease and are likewise confused. Arteriosclerosis is defined by the Well-Net group as: ...during which the arteries of the cardiovascular system develop areas which become hard and brittle. Vessels become thickened. There is a loss of elasticity. It can involve the arteries of the cardiovascular system, the brain, kidneys, upper and lower extremities. This occurs because of the deposition of calcium in their walls. Atherosclerosis often leads to coronary heart disease, strokes, and other disorders because of the occurrence of blood clots which form in the narrowed arteries; hardening of the arteries, on the other hand occur only in advanced stages (Lawrence, 1997). There are factors that can be controlled to aid in the prevention of atherosclerosis. The following research will address seven major â€Å"controllable† factors with special focus on how a person’s diet can help minimize the risk of developing this debilitating disease, or preventing a heart attack if the disease is already present. According to The Cleveland Clinic Heart Center, â€Å"Coronary artery disease, also called coronary heart disease, or simply, heart disease, is the No. 1 killer in America, affecting more than 12 million Americans (Webmd.com, 2005).† Atherosclerosis occurs when the arteries that feed blood to the heart become narrowed due to the build up of plaque. This plaque is m... ...;June 5, 2005, from http://imaginis.com/heart-disease/cad_risk.asp Johns Hopkins Bayview Medical Center (JHBMC 2005). Exercise and heart disease. Retrieved July 13, 2005 from http://www.jhbmc.jhu.edu/cardiology/rehab/exercise.chd.html Lawrence, A., M.D, (1997), Arteriosclerosis. Retrieved July 12, 2005 from http://www.well-net.com/cardiov/arterios.html Maltin, L.J., M.D. (2002), Fish oil fights heart disease. WebMD Feature, Retreived July 12, 2005 from http://my.webmd.com/content/article/17/1671_53159.htm?printing=true Mayo Clinic / CNN.com (2005). Diabetes and cardiovascular disease. Retrieved July 13, 2005 from http://www.cnn.com/HEALTH/library/DA/00052.html National Heart, Lung & Blood Institute (NHLBI) (1999). Statement from the national high blood pressure program. Retrieved July 13, 2005 from http://www.nhlbi.nih.gov/health/prof/heart/hbp/salt_up2.htm NHLBI.com (2003, August). Coronary artery disease. Retrieved June 4, 2005, from http://www.nhlbi.nih.gov/health/dci/Diseases/Cad/CAD_WhatIs.html

Consumer Attitude and Beliefs Essay

1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. The tri-component attitude model is made up of three major components: (i) The Cognitive Component – a consumer’s attitude is initially based upon their own knowledge and perception through direct experience with the attitude object and related information from other sources. Prior Visit: if an individual has looked at brochures or searched up Hong Kong Disneyland online, then their attitude towards it should be positive, relating to their also positive perception received through information from sources After Visit: after visiting HK Disneyland, the individual would have had direct experience with the attitude object, thus their attitude would be based upon their experience there. (ii) The Affective Component – the emotions and or feelings a consumer associates with a particular brand or product. Prior Visit: assuming that the individual is a fan of rides and an adrenaline rush, the affective component would mostly likely involve the feeling of excitement of visiting Disneyland After Visit: if the individual’s visit to HK Disneyland was positive, they would probably have feelings of happiness and maybe even an emotion of sadness that they have to leave (iii) The Conative Component – the likelihood or tendency of a consumer to undertake a specific action or behave in a certain manner with regard to the attitude object. Prior Visit: since this component is based on an individual’s tendency to act (and not the actual acting), it would depend on each individual’s unique behaviour towards something; e.g. one may have the tendency to get too excited and not be able to concentrate on work properly. After Visit: an individual may hav e the tendency to boast to their friends about how fabulous their visit to HK Disneyland was. 2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: a) Changing beliefs about the brand The product manager could change consumer beliefs about the brand by using the cognitive component of the tri-component attitude model, where a consumer’s knowledge and perceptions are acquired via direct experience with the attitude object plus information from other sources. (E.g. adding a  health attribute to the product so that consumers perceive the cereal brand as healthy, changing their beliefs about the brand.) b) Changing beliefs about competing brands The product manager of a breakfast cereal is obviously not able to change the packaging or advertising of a competitor’s brand, thus their marketing strategy to change a customer’s attitude toward competing brands must be accomplished via packaging and advertising strategies of their own breakfast cereal brand. This may be accomplished by assuring that consumers are aware that the breakfast cereal is unique from its competitors and has something to offer that other brands do not. Advertising to customers that this cereal has extra to offer or that other brands have been simply imitating this brand would cause customers to believe that competing brands have simply been deceiving. c) Changing the relative evaluation of attitudes Changing the relative evaluation of attitudes would involve the product manager coming up with a strategy that positively affects and engages a larger number of consumers. This would include appealing customers by making the breakfast cereal stand out amongst other competitors, such as highlighting a significant attributive strength that other breakfast cereals do not offer. The product manager would want to use powerful positive statements to achieve this. d) Adding an attribute Consumer attitudes toward the breakfast cereal could be enhanced by adding a health attribute to the cereal. For example, consumers are most likely to believe there has been product improvement if the product manager decides to add positively perceived ingredients such as protein, fibre, minerals, etc. 3. What sources influenced your attitudes about studying buyer behaviour before class started? Has your initial attitude changed since the unit started? If so, how? The sources that influenced my attitude towards studying buyer behaviour prior starting the unit was mostly based on the unit description from the unit guide and how friends had described the unit  to be like. My current attitude towards the unit has not changed much, except for the fact that the group assignment was actually not as boring as expected but rather quite interesting. 4. Should the marketer of a popular computer graphics program prefer consumers to make internal or external attributions about the success that people have using the program? The marketer of a popular graphics program would most likely prefer consumers to make external attributions about the success that people have using the program. External attributes focus on the properties or features that are externally visible such as reliability and maintainability, hence this type of successful information would appeal more to consumers compare to internal attributions that are not visible. 5. Find an ad for a free service trial (e.g. carwash, free brake check or a free software trial). What attributions would consumers make about the advertiser? What self-attributions would a consumer make if he or she accepted the trial offer? A consumer may make the attribution that the advertiser of Spotify is personally a fan and recommends it. A free trial advertisement sends across a message somewhere along the lines of: â€Å"It’s great. You don’t believe me? Try it for yourself then.† From a consumer’s point of view, it makes the advertiser positive that an individual will not regret testing it out and want to actually purchase it again for an actual monetary amount. Possible self-attributions that a consumer may make if they accept the trial offer would be that they are now in the â€Å"social loop†, or praise themselves for accepting the trial offer and receiving free music on their phone and laptop for 30 days without having to pay. If they enjoyed the trial then an individual would make positive self-attributes and vice-versa. 6. Find examples of advertising that uses fear and humour and discuss why you think they are effective or not effective. Example of Advertisement Using Fear: This advertisement that uses fear in order to raise awareness and prevent people from smoking is effective in my opinion. A non-smoker who saw this would most likely be too scared to ever pick up cigarettes even to test it out knowing the possible consequences can be this bad, let alone death from lung cancer. An actual smoker would hopefully look at this and realise what they are doing to their own bodies and also take into account that this may be them at some point in time. It may not be strong enough to get an addict to completely quit smoking, but hopefully at least cut down. Example of Advertisement Using Humour: Personally I think the use of humour in this advertisement is the perfect way to capture the attention of consumers and potential consumers. Not only would LEGO fans be lured into the advertisement, but even those who have no clue about LEGO or are simply not interested are likely to take notice of the advertisement purely because it is humorous. It also indirectly targets Star Wars fans, allowing the advert to appeal to a whole range of individuals.

The Dawn of Ancient Greek Heroism

The unwitting defeat of Leonidas and the thousands of Spartans at the Battle of Thermopylae has confounded the minds of many historians and has compelled them to deduce any possible logical explanation.Sparta was a superpower at the time of ancient Greece. The Greek historian Xenophon, stated that it â€Å"had the greatest power of any Greek community but also one of the smallest populations† (Powell, 2001, p. 218).The Spartan society was known for its patriotism, and courage in war.1 The way of education of the society was unique for Sparta, where it emphasized the development of the physique thru compulsory military training for both boys and girls at a very early age.2 This intensely strict mandate has produced the psychology of dying rather than defeat at war.3 The outstanding accomplishment that was born out of this way of living was a supreme military. Sparta seemed unconquerable with a population who would choose death over loss at battle and a military feared by other polis. The strength of heart of the Spartans, however, was put to the test during the famous Battle of Thermopylae.King Leonidas lead an army of 4000 to defend the straits of Thermopylae from the attacking Persians. They fought courageously, giving big losses to the army of Persian emperor Xerxes but suffered defeat when a Greek traitor told Xerxes of an alternative trail to attack the Spartans. Upon knowing this treachery, Leonidas sent away most of his army and faced the Persians with the remaining 300. Leonidas and his army fought with all courage and died as heroes.4That point of Greek history was arguably â€Å"Spartan’s finest hour† (Caltredge, 2002) and became an outstanding source of inspiration to poets and literary figures who tried to immortalize that event. Francois Rene de Chateaubriand (Bernard 2003) described the event, thus:I cannot describe the confused feelings which overpowered me. The hill at whose foot I stood was, then, the hill of the citadel of Sparta†¦. I dismounted, and ran all the way up the hill of the citadel. As I reached the top, the sun was rising behind the Menelaian hills. What a beautiful spectacle! But how melancholy! †¦ I stood motionless, in a kind stupor. A mixture of admiration and grief checked my steps and my thoughts; the silence round me was profound. Wishing, at least, to make echo speak in a spot where the human voice is no longer heard, I shouted with all my might, â€Å"Leonidas!† No ruin repeated this great name, and Sparta herself seemed to have forgotten it. (p. 1)Herodotus attributed that courageous decision of Leonidas and his army to die to the fulfillment of the oracle at Delphi, where Sparta would decide to sacrifice its king or to suffer the obliteration of the whole city.5 However, it would be unreasonable to always accept the truth of the oracle since it is only a conjecture, an alternative explanation to the fiasco caused by man’s wrong decision-making so he may n ot be blamed.6 In order not to attribute events to the supernatural, one must therefore, peruse the history book again, look for the most possible and grave explanation, and find the reasons that would satisfy logic.One can look at two things: the form of government and the way of life. These are mutually inclusive ideas however these are looked upon as factors that would affect the standards of morality of society. The Greek historian Theopompus sees democracy, the political system of Sparta, as a way leading â€Å"to luxury and dissolute living, and luxury is thoroughly corrupting† (Flower, 1994, p.79), assuming this is true for Sparta, democracy would not explain the heroism of Leonidas and his army.The Spartan way of life however, revolves around the education of its young to become the warriors that could protect its city. Therefore, the education of the Spartan society would explain the rationale behind this tragic decision.   Every man in Sparta underwent rigorous ph ysical training, and in this process, patriotism was being built. The decision to die for society was being taught along the process. When one sees death better to taste than defeat, it would become easy to die and accept the reality of dying. For this society, it is scornful to be a coward and glorious to die at the battlefield.Caltredge (2002) cited in his article:Spartan wives and mothers were not shrieking violets. They openly berated and chastised any hint of cowardice in their sons. They wept tears of pain if their son or husband came back safe but defeated from battle, tears of joy if he died in a winning cause.The Spartan way of educating their citizens that the way to glory is thru death at battle has driven Leonidas and his men to carry on fighting until death, because only then can they show that indeed, it is glorious to die for a good cause rather than be defeated.Notes1 See Pomeroy (1999, p.132).2 See Starr (1965, p. 258) for a detailed description of the education of men; Caltredge (2002) for the description of the education of women.3 See Caltredge (2002).4 See Platts (1865, p. 258).5 See Hodkinson (1994).6 See the footnote on Dyer (1894, p.52).ReferencesBernard, A. (2003 Spring). Common Place Book: Ruins.American Scholar, 72(2), 1.Cartledge, P. (2002 August). To Die For? Paul Cartledge Sees Ancient Spartan Society and Its Fierce Code of Honour as Something Still Relevant Today. History Today, 52(20), 1.Dyer, L. (1894). Studies of the Gods in Greece at Certain Sanctuaries Recently Excavated: Being Eight Lectures Given in 1980 at the Lowell Institute. New York: Macmillan and Co.Flower, M. (1994). Theopompus of Chios.New York: Oxford University Press.Hodkinson, S. (1994). The Shadow of Sparta.New York: Routledge.Pomeroy, S. (1999). Ancient Greece: A Political, Social andCultural History. New York: Oxford University Press.Platts, J. (1826). A New Universal Biography.London: Sherwood, Jones, and Co.Starr, C. (1965). A History of the Ancient World.N ew York: Oxford University Press.

Guy De Maupassant’s The Jewelry Essay

According to critic W.E. Garrett Fisher, â€Å"(Maupassant’s) view of human nature was an utterly distorted one. On all hands he only saw the cruelty, the bestiality, above all, the ineffable stupidity of mankind. We hardly find one man or woman in his books who illustrates the nobler side of life.† (Piana, n. pag.)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Indeed, French writer Guy De Maupassant’s works were based on ordinary incidents from everyday life, which exposed the true nature of people. (n. pag.) The Jewelry was no exception – it was built on the premise that first impressions of people are almost always wrong, as they constantly change, with unexpected results.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Set in Paris, The Jewelry centered on Monsieur Lantin, a chief clerk in the Department of the Interior, and his wife, who was unnamed throughout the story. The initial impression that the reader can derive from Madame Lantin is that she is a perfect woman. De Maupassant described her as â€Å"a perfect type of the virtuous woman in whose hands every sensible young man dreams of one day intrusting his happiness.† (n. pag.) The reader can also conclude that Madame Lantin was the ideal wife and homemaker. According to De Maupassant, â€Å"She (Madame Lantin) ruled his home with an economy so adroit that they really seemed to live in luxury† and that â€Å"It would be impossible to conceive any attentions, tendernesses, playful caresses which she (Madame Lantin) did not lavish upon her husband†¦Ã¢â‚¬  (Piana, n. pag.) De Maupassant implied through the latter that Madame Lantin was a faithful spouse who will never cheat on her husband. (Piana, n. pag.)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, The Jewels’ plot identified Madame Lantin as the antagonist by unmasking the hypocrisy of her character. After her demise, Monsieur Lantin wondered how did she manage to make ends meet with his paltry salary of 3,500 francs a year. Madame Lantin had very expensive vices – frequenting the theater and her large collection of fake jewelry. De Maupassant wrote, â€Å"His salary, which, in his wife’s hands, had amply sufficed for all household needs, now proved scarcely sufficient to supply his own few wants. And he asked in astonishment how she had managed always to furnish him with excellent wines and with delicate eating which he could not now afford at all with his scanty means.† (Piana, n. pag.)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It was also The Jewels’ plot that answered Monsieur Lantin’s question. Broke and hungry, he was forced to go to the jewelry store in an attempt to pawn Madam Lantin’s jewels – and came out of the shop with 196,000 francs. Therefore, this incident revealed that Madame Lantin’s jewels were genuine, in sharp contrast to her claim to her husband, â€Å"Now look at them – see how well the work is done. You would swear it was real jewelry!† (Piana, n. pag.) It also refuted Madame Lantin’s fidelity – she most likely had a paramour who provided her with money and jewelry. (Piana, n. pag.) After Monsieur Lantin told the jeweler that he had more jewels to sell to him (he managed to sell one of his wife’s necklaces for 18,000 francs), â€Å"one of the jewelry store’s clerks rushed out to laugh at his ease while another kept blowing his nose as hard as he could,† as if they were trying to suppress their laughter. (n. pag.) Chances are, they were mocking his ignorance about his wife’s adultery. The story ended six months later with Monsieur Lantin’s unhappy second marriage to a virtuous but ill-tempered woman. These circumstances allowed him to emerge as the protagonist – the loving husband who was cheated on by his late first wife and was trapped in a loveless second marriage.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Jewelry was able to defend its argument that looks can really be deceiving. Madame Lantin, whom everyone praised and admired, turned out to be a greedy woman who cuckolded her husband for material wealth. Meanwhile, Monsieur Lantin became as fortune-hungry as she was by enjoying the money he got from selling her ill-gotten jewelries. Money transformed him from an upright man who refused to sell a fake piece of jewelry to a man obsessed with profiting from his late wife’s jewels, regardless of the fact that she got these using illicit means. What added credibility to The Jewelry was that De Maupassant allowed the events in the story to naturally unfold and expose the characters’ hypocrisy in the process, drawing on the saying that there is no secret that will never be revealed. He also showed that anyone can be a hypocrite, hence his very generalized description of Madame Lantin and his refusal to give her a name.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Lastly, The Jewelry leaves the reader with an open-ended question: Which is better, gaining happiness from dishonesty, or experiencing misery as a result of honesty? Works Cited â€Å"Guy De Maupassant.† The Literature Network. 9 January 2008.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   . Baccellia, Autumn. â€Å"Short Story Analysis: The Jewelry, by Guy De Maupassant.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Helium. 9 January 2008.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   .    Piana, Courtney. â€Å"The Many Impressions of Mrs. Lantin.† 23 July 2002. 9 January 2008.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   .

Football and sociology Essay

American football as we know it originated from rugby played in Britain in the mid-19th century. The person who Americans consider the â€Å"Father of American Football† is Walter Camp. Professional football can be traced back to 1982, when there was a $500 contract for the Allegheny Athletic Association and the Pittsburgh Athletic Club to play a game against each other. Originally football was primarily a sport of the Midwestern industrial towns in the United State. In 1902, the American Professional Football Association was formed and two years later the National Football League. The competition was fierce between the two leagues, which led the two leagues to merge. Football eventually became national. When the two leagues merged is when the Super Bowl was formed. This is the most viewed event in the United States on a yearly basis. Football has grown for many years now and now has 32 teams. According to the Scarborough Research data, the NFL fans mirror the general United States population in many areas including age, race and income. There are a few discrepancies which include that men account for 49% of the general population, however the account for 58% of the NFL fans versus women who account for 51% of the general population but only account for $35-50K, in which they account for 19% of the fan base for the NFL. The report also states that there are more NFL fans that are married than non-married. The age group with the highest attendance whether on television or at the actual games is 35-44 years old. The Scarborough Report has a tremendous amount of statistics regarding NFL fans. The list goes from what they like to eat or drink to how many kids live in the household. I was very amazed by the information that was researched. In the society today, football affects almost every household. The impact of football has grown over the last few decades. The number of channels on the television in which sports can be watched has had a massive effect on the society. There are now channels just for specific sports and these channels only show that particular sport on that channel, all day. Football is a very physical sport. Youth like to see the physical part of the sport and they use the sports players as their role models. They all want to have muscles like the football players and be tough like the football players and of course they want to play football as well. The impact of football has both negative and positive factors. I found an article on the wives of the coaches of football. It was very interesting. In the article it states that in 1989, a group of women who were married to football coaches met at the American Football Coaches Association convention in Nashville, Tennessee (Tucker, 2001) and decided to form a support group. Evidently, they were feeling a little let out of the loop. For many men, football allows for violence and male bonding (Nelson, 1994), however, for women, football often means competing for men’s attention, or worrying about boyfriends, husbands or sons on the field. Within this article it also talks about how the spheres changed because men were known to leave the home and go outside to work and women stayed inside and were domesticated. Football is for men and it classifies them as performers and heroes, however women are classified as watchers and admirers. This article overall is showing the differences in men and women in regards to football. There were a lot of different opinions by different people who had heard about the organization of the American Football Coaches’ Wives Association. How this group puts together recipe books and visits the sick children in the hospital was a great asset to the group but they still don’t get the recognition that the football players get. This was a very tougher paper for me to write due to the fact that even though I like football, I have never looked at it in any other way than occasional entertainment. I am not a die-hard fan who watches the sport every chance that I get.Scarborough Research Examines NFL Fan Demos, QSR (2009, September). Preferences, http://www. sportsbusinessdaily. com/Daily/Issues/2009/09/Issue-12/The-Back-Of-The-Book/Scarborough-Research-Examines-NFL-Fan-Demos-QSR-Preferences. aspx Tucker, Diana, A Gender Drama in American Football Culture: The Case of the Coach’s Wife. , (2001) Football Studies, vol. 4 no. 2 http://www. la84foundation. org/SportsLibrary/FootballStudies/2001/FS0402g. pdf Nelson, M. B. (1994). The stronger women get, the more men love football: Sexism and the American culture of sports. New York: Avon.

4 questions Essay Example | Topics and Well Written Essays - 500 words - 6

4 questions - Essay Example Moreover, the U.S. political system represents the conflict of interests between public organizations and politicians. Due to all these challenges, it is hard for USA to provide quick decisions in environmental diplomacy. Question 3. In fact, the events of two World Wars had shown that conflict of interests in international system leads to great humanitarian and economical disasters. Since they had always started from the occupation of certain territory, the current states tried their best to protect their sovereignty in the last century. In other words, it is no longer acceptable for the state to claim that territory in the other country is its property, if there is no will of local population. This change appeared in the post-war world order. In contemporary world, the different interests often lead to open conflicts. Even though neoliberals believe in the potential of international institutions to neglect the states’ individual influence, the recent dispute between Saudi Arabia and Yemen reflects that we still deal with the world divided in states and full of conflict purposes. In this context, the given essay discusses Saudi-Yemen conflict through the concepts of terrorism and war to show the unresolved state of global security issue in the contemporary world. On the one hand, Saudi Arabia and Yemen situation reveals that terrorism is still the subject of global policy concern. In fact, appearance of Saudi Arabia invasion both in political speeches and in media messages throughout the world reveals the nature of terrorism as not only an attempt to influence foreign government but also an intense to create panic in global public. In addition, the great number of displaced civilians after the Decisive Storm operation fits the purpose of terrorism in its violent appearance. Thus, current world deals with political regime in contemporary Saudi Arabia

The Role of Social Media in Business Research Paper

The Role of Social Media in Business - Research Paper Example In addition, the social media technology is the most excellent tool for the companies to promote their business, for example if a company is selling services, products or publishing ads, then social media is the most excellent method to make their website gainful in a minimum amount of time (Deepika, 2010). This paper will discuss some of the important aspects of social media and their influence on the current business industry. This paper will also outline some of the main advantages and disadvantages of the social media. The role of social media in business At the present, social media is playing a significant role in business sector. In the past it was frequently used for carrying out non-business activities. For instance, people used it to connect with their friends as well as for searching and making new friends. However, now it has become a basic need for most of the businesses since business people are making use of social media particularly Twitter and Facebook for performing market research, marketing their products and services and for supporting clients. To serve this purpose, a large number of social media related websites are available. All of them offer specific advantages and users need to follow their rules. In this regard, the graph given below demonstrates the rapid expansion for the job requirements in "social media". Additionally, this expansion rate has reached up to 1,750 percent. However, the basic cause of this expansion is very simple, since all the corporations require people skilled in creating Social Media API, particularly experts in building Twitter applications and Facebook tools (QualityPoint Technologies, 2011) and (Deepika, 2010). Figure 1Social Media Growth, Image Source: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3O8EP1nN13TRcXfUGGEZ2Ti2n35eWbb2oGeO4OGvKY1oMl2r3JsjjCs7KgaNXljTtAexQwf4lVPK5uHA6PP-uuo9UXbxB1p6lmgkuYjtWUosrRnhnMCkbJ38iB38EqKf-oz_ylXXrcCse/s1600/jobgraph.png Additionally, the social networking websites (such as Twitter, LinkedIn, Myspace and Facebook) present choices for companies to build and maintain their business prof iles and pages, through which they can promote their services and products. In addition, with the modern applications that enumerate likes and dislikes of users, Facebook now allows its users to join â€Å"groups† that facilitate companies in marketing their products or services. Thus, it has become a blessing for the businesses that these social networking websites have offered. Moreover, the latest movement of users, for instance joining business groups or adding support to business ads, will be listed on the users’ profile however it is acknowledged as â€Å"newsfeed†. As well, this newsfeed presents recent news regarding the tasks performed by the users on their home page (Cortez, 2011). Furthermore, for the majority of businesses this social networking based system (or more simply e-collaboration) has turned into a base of electronic marketing. In this scenario, Facebook facilitates business managers to interact with the masses what they are going to do, wh at proceedings are happening, what attainments or recognitions have been established by other businesses. In addition, articles published in recent newspapers and other media related to business industry are copied and pasted onto the corporate profile or added to their position. For instance,

Cases in international marketing Essay Example | Topics and Well Written Essays - 3500 words

Cases in international marketing - Essay Example The Multinationals have gained a huge market and a large number of new consumers, but have not been able to realize the full potential of their investments in China. They have benefited from cheap imports but have not been able to sell their own products for equal value or quantity and have ended in a trade deficit with their Chinese counterparts. However the Chinese too need the world markets as much as the world needs them and in this quid-pro-quo there is still a silver lining and by understanding and segmenting the market properly, lost ground can be recovered. Ever since the Chinese came out of their Walled existence and opened themselves to the International communities, they have become the focus of the whole world. Having the largest population on Earth opened up a marketing opportunity that was beyond comprehension to most conglomerates. Added to that the purchasing power dazzled one and all and Multinationals of all hues went headlong to get a piece of the action. Liberalization of the economy and a bent towards industrialization in a hurry offered huge opportunities for expansion. As of now as many as 320,000 foreign ventures have come up on mainland China, and they are growing by the day. China is the second largest recipient of Foreign Direct Investments that have crossed 400 billion dollars. Investments have come in from all quarters of the world, mainly from the USA. China does offer great marketing opportunities due to its huge population and capabilities. It has abundant cheap labour, a good infrastructure and liberal open market policies that are loved by the Multinationals. There are huge opportunities in manufacturing. Labour intensive industries thrive well due to very high productivity level of the workers and vigilant government machinery that still keeps them in line with their firm labour laws. Liberalization has created more job opportunities and the growing population is easily absorbed in industrial activities. To promote these

Research paper Essay Example | Topics and Well Written Essays - 750 words - 5

Research paper - Essay Example There are similarities between Chinatown, Oakland’s Oak Park, and my birthplace, Thailand. The three racial/ethnic communities prefer congregating in public squares and meeting people (Wong 8). The Chinatown communities aggregate in Portsmouth Park and Oak Park to exchange pleasantries. Similarly Thai people exchange greetings and stories in their local parts and other public places. People play board games in both Chinatown communities and Thai communities (Subramanian 107). The people of these communities eat food in festive moods. Robert Park states that some ethnic communities use religion to resolve mental health issues as they adjust to the different culture of the host country, while keeping the ethnicity intact (Park, 118). However, there are differences between the first group composed of San Francisco Chinatown community and Oakland Oak Park Chinatown community and the second group of Thai residents. Some of the first group’s communities’ streets are dirty while the Thai communities’ streets are clean. For example, the smell of Portsmouth Park stinks from garbage while Bangkok does have any street garbage, emitting flower-fresh air. Second, there is no order in the first group while strict government control brings order to the Thai community. A visit to both San Francisco Chinatown and Oakland Oak Park shows the people freely throwing litter everywhere. No one takes influential charge of cleaning the garbage. On the other hand, the Thai government hires enough workers to clean the streets of garbage and other eye sores. In terms of space, people in San Francisco Chinatown and Oakland Oak Park are too tightly packed compared Thais living in Bangkok or any Thailand community. The spaces of the apartment rooms have the same size as toilet rooms. On top of that, there are at least 4 people sharing one bedroom

Responding to religious diversity in classrooms Case Study

Responding to religious diversity in classrooms - Case Study Example her customs and norms of different cultures, but one has to be prudent enough to close argumentative statements and believes when the initial signs begin to show. One aim of every class teacher is to make her students a positive and appreciative member of society who can respect and give space to different cultural believes. Therefore awareness of diversity among children is an acceptable notion .Different sessions for students and parents can be held so to spread the awareness about religious diversity. Workshops for parents of the mainstream culture can also be held so they can train their off springs with the understanding of acceptance. Developing a sense of sensitivity in both parent and children can help in a long run to the road of acceptance. A teacher needs to study the background and the profile of the child thoroughly and before planning keeping those distinguishing factors in mind, plan an activity. And if somehow the event calls for the same activity trims and change activity for that specific child who can not perform due to his ideas or

How are African -Americans Represented on the Screen and in the Media Essay

How are African -Americans Represented on the Screen and in the Media - Essay Example African Americans have achieved prominence in many fields in American, still the media for racial and psycho – political reasons; have historically failed to project a balanced perspective of the Black experience. Mainstream media has systematically under – represented African Americans in genre outside sports, music and comedy and over represented Blacks as criminal or indigents. It shows that Blacks are takers and burden for the society. The news media of America rarely publicize Black’s contribution to American serious business, making their image appear that of an irresponsible community. Television news tend to illustrate welfare and poverty by portraying urban Black rather than rural whites. As per (Entman 59)â€Å"In its reporting on poverty, television paints a Bosch- like – landscape of social disruption and danger in which the principal actors, mainly Black, are visually associated with poverty as threat†. In earlier movies, African Americ ans were depicted as slaves and servants. Politically Blacks are depicted as sources of disruption, as victims, or as complaining supplicants. American belief about Black is based on what they observe in movies, television, dramas, newspaper, radio and other medias. Sadly, media elites may have some incentive to represent Black in negative terms. They want to appeal white and to entertain them showing their privilege and white dominion in the society. In his book (Covington 98)writes that ,â€Å"Across a whole range of media, the Black people are held responsible for their won poverty and violence because their under value class cause their self – defeating behaviors†. Even the black women characters in many films get implicated in the violence of males, especially the black single mothers who raise their sons alone. Films depict black single mothers as incapable of raising children, thereby blaming them for the poverty and violence that pervades underclass communities . Movies represent black women as hedonistic and oversexed and routinely cast them as drug addicts and prostitutes. Clearly crime also has increasingly become a way to talk about race differences in Hollywood, political campaigns and news media. In his journal (Balkaran ) mentions that ,â€Å" As a result of the overwhelming media focus on crime, drug use, gang violence, and other forms of anti-social behavior among African-Americans, the media have fostered a distorted and pernicious public perception of African-Americans†. Black males are constantly portrayed as dangerous and assaulting and killing each other in gang fights or brawls as a way of achieving manhood. Black woman also have long been represented as masculinized in media and films. As per (Murarka) â€Å"African Americans portrayals in the media are often times based on negative stereotypes they do not accurately portray reality†. According to (Hall 90)â€Å"Media has portrayed African American men as vio lent, menacing, and dangerous, often time having very dark skin and overly exaggerated†. This is kind of color representation of African males enhances negative evaluation on all the African American males. The media and films have always socially alienated African Americans throughout American history. Media consistently shows Black American youth as gang bangers, drug dealers, misogynists and gold wearing criminal misfits. In 1980s television